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Home Lifehacks 50 Worst Advertising Slogans And Taglines

50 Worst Advertising Slogans And Taglines

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Both slogans and taglines are very important for a brand’s positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, “We live in a world where brands think they need ‘purpose’.” Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That’s where slogans and taglines come in – the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike’s call to action “Just Do It” or Red Bull’s promise to “give you wings.” However, not all slogans seem to work. Some appear at bad timing – for example, the ad for Ayds – an appetite suppressant – aired a TV commercial along with the slogan “Lose weight deliciously with the aid of Ayds.” Given that the brand’s name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease… well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand’s slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.

#1

Nothing Sucks Like An Electrolux

Nothing Sucks Like An Electrolux

#2

Sitting On Faces Since 2001

Sitting On Faces Since 2001

#3

The Best Things In Life Come In Cellophane

The Best Things In Life Come In Cellophane

#4

The More You Play With It, The Harder It Gets

The More You Play With It, The Harder It Gets

#5

Good Luck

Good Luck

#6

#BecauseNoReason

#BecauseNoReason

#7

The Beer That Beer Would Drink

The Beer That Beer Would Drink

#8

Something For Every Hole

Something For Every Hole

#9

After Dinner, You Can Stab Your Date

After Dinner, You Can Stab Your Date

#10

Wow Way

Wow Way

#11

She Can Have A Tummy… And Still Look Yummy!

She Can Have A Tummy... And Still Look Yummy!

#12

Cheat On Your Girlfriend, Not On Your Workout

Cheat On Your Girlfriend, Not On Your Workout

#13

Men Are Better Than Women!

Men Are Better Than Women!

#14

Went Shopping And Found This Ad Promoting Safe Sex

Went Shopping And Found This Ad Promoting Safe Sex

#15

It’s Not For Women

It's Not For Women

#16

Imagine More Snacks Than You Can Imagine

Imagine More Snacks Than You Can Imagine

#17

You Can Never Be Too Thin; Tastes As Good As Skinny Feels

You Can Never Be Too Thin; Tastes As Good As Skinny Feels

#18

Va-Dry-Na?

Va-Dry-Na?

#19

Open Your Snack Hole

Open Your Snack Hole

#20

Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss

Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss

#21

Drink Barq’s, It’s Good

Drink Barq's, It's Good

#22

Painfully Thick

Painfully Thick

#23

Lose Weight Deliciously With The Aid Of Ayds

Lose Weight Deliciously With The Aid Of Ayds

#24

If We Can’t Have Fresh Air, At Least We Can Have Fresh Muffins

If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins

#25

White Is Purity

White Is Purity

#26

She’s Seen More Ceilings… Than Michelangelo; You’re Not Popular… You’re Easy

She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy

#27

Spike Up Your Best Friend’s Eggnog When They’re Not Looking

Spike Up Your Best Friend's Eggnog When They're Not Looking

#28

Spend Your Life Living

Spend Your Life Living

#29

It’s A Meal

It's A Meal

#30

What Can Brown Do For You?

What Can Brown Do For You?

#31

We Speak Fish

We Speak Fish

See Also on Bored Panda

#32

Alcohol Is In It!

Alcohol Is In It!

#33

We’re Like A Cult With Better Kool-Aid

We're Like A Cult With Better Kool-Aid

#34

You Only Know What You’re Made Of When You’ve Been Stuffed A Few Times

You Only Know What You're Made Of When You've Been Stuffed A Few Times

#35

Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

#36

Be Your Way

Be Your Way

#37

Exclusively For Everybody

Exclusively For Everybody

#38

Travel Should Take You Places

Travel Should Take You Places

#39

Avoid The Friend Zone. Offer Her A Real Drink

Avoid The Friend Zone. Offer Her A Real Drink

#40

It’s Amazing What You Can Do With Two Fingers And A Thumb

It's Amazing What You Can Do With Two Fingers And A Thumb

#41

I’m Cheryl. Fly Me.

I'm Cheryl. Fly Me.

See Also on Bored Panda

#42

Do Stuff.

Do Stuff.

#43

For People Who Spit Blood When They Brush Their Teeth

For People Who Spit Blood When They Brush Their Teeth

#44

So Yummy… You Want Them!

So Yummy... You Want Them!

#45

If Our Coffee Was Any Fresher, It Would Be Pinching Your Bum And Asking You Out!

If Our Coffee Was Any Fresher, It Would Be Pinching Your Bum And Asking You Out!

#46

Everything Proof

Everything Proof

#47

At Age 80, Who Doesn’t Need A Facelift?

At Age 80, Who Doesn't Need A Facelift?

#48

If It’s In The Game, It’s In The Game

If It's In The Game, It's In The Game

#49

Soup Is Good Food

Soup Is Good Food

#50

Whoo Hoo!

Whoo Hoo!

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